Can someone explain why GMarket is so big in Korea?

Travel Info
Why is GMarket so popular? Is it popular in other Asian countries?

Travel Tips

G-market is a internet shopping mall like an amazon. in korea t here are many internet shopping mall like Gmarket, interpark, auction, etc.. those are famous mall in Korea.
there r many reasons of gmarket for being popular.
i think its commercial marketing strategy that make popular and pretty celebrity use in cause it's popularity.
but i have no idea that it's popular in other asia countries..

Others
It's convenient and in Korean. Why wouldn't it be popular? And yes it is getting bigger in other countries. Have a look:

http://www.businessweek.com/globalbiz/co...

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