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How is E-Mart's (Korea) distribution channel and marketing done?


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How is E-Mart's (Korea) distribution channel and marketing done?

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E-mart is the best discount store in Korea. Even Carrefour and Wal-mart couldn't manage their business successfully because of the high barrier of E-mart.
E-mart is one of the division of SHINSEGAE corporation that is famous for managing SHINSEGAE department store and STAR-BUCKS Korea. 73 of E-mart are being operated in Korea and 3 of E-mart are being operated in Shanghai in China. Its distribution channel has been spread all over the Korea and it also has competitive advantage against foreign discount stores.
And it also have launched cyber E-mart at January 2001, so they could extend its business in e-commerce.
The major marketing strategy of E-mart is the insurance of the lowest cost. According to the largest distribution channel, it could serve the cheapest price of goods to customers.
If you want to get more information, you can find more information below document.
http://media.shinsegae.com/about/brochur...

Good luck ^^ Source(s): www.shinsegae.com
http://media.shinsegae.com/about/brochur...

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