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| *Travel Tips>>>Philadelphia Travel Tips |
Why did the Philadelphia Eagles change the color of their uniforms? |
Travel Info Their Uniforms are now "Midnight Green" - Why and when did this occur? Travel Tips Jeffrey Lurie didn't like the kelly green uniforms when he bought the team. But here's from Wikipedia...... However, both the logo and uniforms were radically altered in 1996. The primary Kelly green color was changed to a darker shade (Hex triplet: #003b48) officially described as "midnight green"; silver was practically abandoned, as uniform pants moved to either white or the aforementioned midnight green; and the traditional helmet wings were changed to a primarily white color, with silver and black accents. The team's logo combination - the stylized eagle and club name lettering - also changed in 1996. The eagle itself was limited to a white (bald eagle) head, drawn in a less realistic, more cartoon-based style. And the lettering changed from caligraphic to block letters. Taken as a whole, the 1996 changes can best be seen in the light of what was happening in all of pro sports in the 1990s. Clubs hired designers and marketing researchers to help them appeal to the urban youth/hip-hop demographic that was driving fashion trends. Darker colors in general, and black in particular, tested well with this group. Thus a large number of clubs abandoned old, brighter color schemes - or kept only token aspects of them - in the hope of selling more apparel to the public. The Philadelphia Eagles were no exception to this trend, though they argably did a better job than most in implimenting their changes. By the early 21st century, many of these sports franchises are rediscovering the 'power of tradition' and are bringing back the long lived team colors and logos. It remains to be seen whether the Eagles will do the same, however shirts, caps, and jackets designed with the earlier Kelly green and silver motifs are still very popular with the fans, and can be seen in force at present day home games. Source(s): http://en.wikipedia.org/wiki/philadelphi... Other Travel Tips It happened in 1996, but I don't know why. They changed from Kelly Green to Midnight Green in 1996. Jeffrey Lurie wanted the team to have a new look. The answer to why is money. they needed new socks pure and simple...to give the team a meaner look. At about the same time other teams changed all to darked colors...Seattle from a lighter preppy blue and green and Atlanta from mostly that orange-red to black. New England went to dark blue and the new patriot logo. Denver went from the "orange crush'' to the darker uni's too |
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