What is niche marketing?

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What is niche marketing?

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Niche market is an area of business that established players large or small have not provided goods or services to or have paid much attention to provide a suitable product or service - it could be a segment of the consumers by age, geography, purchasing power, sex, culture, etc.

NIche marketing is similar in that it markets to that specific niche market, or uses non-traditional marketing techniques in deliverying the message to the target market.
Others

Marketing to small, select group of people.
why is this in the Taiwan section?
why is this in Taiwan?